Audi
Audi
Idea
Show each model’s unique features by using simple stories that go from exhilarating to intriguing in :15 seconds.
Role
My partner and I worked closely with our ACDs to visually concept, write and produce 6 attention-grabbing spots.
Brief
Emphasize what gives individual Audi models the competitive edge.
Insight
Driving is a daily adventure filled with unexpected and sometimes exhilarating variables. Audi’s individual model features heighten every experience.
TVC / OLV
Five exhilarating models and five uniquely Audi features, told in five simple stories.
Featuring one frog, one dog and one kiwi.
“Hair”
“Impossible Park”
“Drain”
“Coffee”
“Display” A4
Bonus:
“Display” Q3
A special request from client to create a spot using new and old footage.
Agency: Venables Bell & Partners
Client: Audi USA
Director: Steve Ayson
DP: Hoyte Van Hoytema
CDs: Matt Miller + Matt Keats
ACDs: Tedd Wood + Cody Pate
AD: Alyssa Lee
CW: Marisa Valente