NBA x 75 | Finals
NBA Finals
Idea
Take a historic drive through the bowels of the NBA Lane Arena.
Role
Worked with the team to close the circle of the NBA Lane story, with Michael B Jordan delivering the trophy to the finals. Led the shoot on set with my partner as we worked across multiple units to capture the hero film and unique social content.
Brief
Deliver the 75th NBA Finals to the world… and the new Larry O’Brien trophy in a Louis Vuitton case.
Insight
The foundation of the NBA’s last 75 years has been paved by sweat, tears and the creation of legends.
FILM
“The Finals Delivery”
Agency: Translation LLC
Client: NBA
Director: The Malloys
DP: Jess Hall / Erin Wesley
Editor: Jamie Foord
Color: Mikey Rossiter
ECD: Jason Campbell
CDs: Mina Mikhael + Steve Horn
AD: Alyssa Lee
CW: Marisa Valente