NBA x 75 | Playoffs

NBA Playoffs

Idea

Introduce the world to the epicenter of NBA Lane…
The NBA Arena.

Role

Worked with my partner to build an arena that is home to legends, rookies and a few celebrity fans. With the team, we pitched and sold the idea, wrote and rewrote (and rewrote on across multiple sets and cities) the story of arriving to the 75th NBA Playoffs.

Brief

Bring the energy of the Playoffs to NBA Lane.

Insight

For 75 seasons, the Playoffs mark the arrival of the NBA’s greatest competitors. It’s the backdrop to iconic moments and players becoming icons. It’s the central point where culture and community converge. And it all begins with the court those who surround it.