SiriusXM
SiriusXM
Idea
Everything you want to hear, lives here.
We’ll bring our larger-than-life personalities together to live under one roof — the Home of SiriusXM.
Role
Worked with my partner to build a brand universe from the ground up — or, satellite down? With the team, we came up with the idea, wrote and rewrote (and rewrote on set) a series of films, created unique social content, recorded radio and built a new campaign design system.
Brief
Break through the streaming crowd and raise awareness that SiriusXM can be listened to from any device.
Insight
Unlike other streaming platforms, SiriusXM is the only one where celebrities, athletes and entertainers are brought together under one roof to create daily content, playlists and live shows.
FILM
Meanwhile at the Home of SiriusXM…
“Gizmos”
“Bathroom”
“Chores”
“Yelling”
“The Choice”
SOCIAL
In addition to our spots, we created a bunch of mini moments in the house to promote SiriusXM across social.
& MORE SOCIAL
Leaning into the theme of a bunch of celebrities living in a house — and our guilty pleasure of reality tv — we created 16 confessionals to stir the pot across social. And a family TikTok video, of course.
Radio
OOH
Placements to come…
Agency: Translation LLC
Client: SiriusXM
Director: Guy Shelmerdine
DP: Lol Crawley
Social Director: Rich Downie
Editors: Andy McGraw + Matt Berardi
Photographer: Emily Shur
ECD: Jason Campbell
CDs: Jon Marshall + Kris Wixom
AD: Alyssa Lee
CW: Marisa Valente