NBA 2023-24

The Toast

To the season that was and the champion to be.
Here’s to going out with a best-of-seven bang.

ESPN • Adweek, “Basketball Royalty“ • AdAge, “Salute the Majest of the Finals” • Sports Illustrated • The Source“ • Campaign US • Sports Business Journal • MUSE “The glitz pays off.” • Hollywood Reporter “Inside the NBA’s Star-Studded NBA Finals Campaign With Jimmy Kimmel, Queen Latifah and Ken Jeong”

Client: NBA • Agency: Translation • ECD: Jason Campbell • GCD: Mina Mikhael • GCD: Steve Horn • Sr Art Director: Alyssa Lee • Sr Copywriter: Marisa Valente