SIMI Winery
Goodness from Grit
Good wine isn’t made through leisure. It’s crafted with grit, sweat and determination.
Isabelle Simi personified this grit — persevering against all odds to become a pioneer in California wine making.
Her spirit lives on in every bottle of Simi Wine, and also in this project. From immediately flying back from Buenos Aires due to the initial COVID-19 outbreak to patiently waiting until we could film and share her story.
Cheers to Isabelle...
Font & Design
Created a custom font and helped develop a design system that balances the true grit of wine making with the sophistication and richness of the final product.
Client: SIMI Winery • Agency: Venables Bell & Partners • ECD: Will McGuiness • GCD: Gus Johnston • Sr Art Director: Aisha Hakim • Art Directors: Alyssa Lee & Megan VanDagens • Copywriter: Marisa Valente